Cecelia had me over for tea last week and let me tell you, it wasn't your average cuppa. We tasted three different teas, all of which she talked me through while we snacked on dried fruits, nuts and persimmons.
London Tea Club caught my eye very soon after landing in London (obviously due to the beautiful packaging) so it was nice to have a chat with the woman behind it all and learn a bit more about the teas and the love that goes into sourcing them.
Can you tell us a bit about yourself and what you do?
London Tea Club launched in 2013 as a monthly tea delivery service, sending a bespoke selection of teas to our members around the world each month. We just recently launched an online store as well, featuring our best-selling teas alongside some beautiful teaware. I'm the founder and I do a little bit of everything - operations, marketing, accounting and more!
How did London Tea Club start? What were the early days like?
London Tea Club started as a project to bring inspiration, discovery and wellness to people who wanted to learn more about tea.
The early days were awesome - my favourite part was setting up the voice and design for the brand and products.
Tell us something about tea that we probably don’t know.
A lot of people don't know that all tea comes from the same plant - Camellia sinensis. It's the oxidation level that results in whether the tea is considered white, green, oolong or black.
What's been the biggest challenge you've faced so far?
The biggest challenge has definitely been scaling for growth. Our membership base is increasing every month, and we are constantly tweaking operations to make things more efficient. I wouldn't be able to live without Salesforce.com, strong supplier relationships and an awesome team of ladies to pack all of our deliveries and wholesale orders!
And what's been the most exciting thing to happen?
I love traveling and meeting the farmers who are producing our teas, and experiencing tea culture around the world... but introducing tens of thousands of people to our teas is also a great feeling.
We're doing all our tea planning for next year, and will be popping up at a Makers Market in London's East Village this month. I'm also planning our sourcing trip in China this year, and hoping to visit in time for the Spring harvest!